How to make a successful app download campaign

 · Advertising on LinkedIn is a two-step process: 1) setting up your LinkedIn campaign, and 2) creating your LinkedIn ad (s). In this section, we walk through how to set up a campaign and build your ad (s) — plus some best practices and tips for each. 1. Create your LinkedIn ad campaign. A social media campaign can be used to reach many different business goals. Some focus on brand awareness and visibility—getting your brand discovered either by the masses or in front of a specific, target audience. Other social media campaigns aim to create or solidify certain brand sentiments.  · App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.

A social media campaign can be used to reach many different business goals. Some focus on brand awareness and visibility—getting your brand discovered either by the masses or in front of a specific, target audience. Other social media campaigns aim to create or solidify certain brand sentiments. The takeaway is that app marketing is more than just asking people to download your app. Adding value and gamifying your CTAs like Starbucks is a smart way to improve your app's popularity. Next up, let's look at 2. Nike+ as Shareable Content Another way to market socially is to make an app that's so outstanding users want to share it. Successful apps are promoted well before they hit the app store. It is recommended to divide your marketing plan into 3 campaign phases: pre-launch, launch and post-launch. Marketing your app requires planning and leveraging a range of marketing mediums and techniques.

The higher your app ranks, the more visible it is to potential users. Ultimately, the increased visibility should lead to more downloads, which will help get your app noticed by editors. Good app store optimization is dependant on an array of factors which include title and choice of keywords. Run ads that build excitement and awareness for your apps and games before they release on Google Play. After you make your app or game available for pre-registration in your Play Console, you can. App install ads prompt users to download an app straight from the ad. They typically use paid acquisition strategies that funnel the advertisement’s audience directly to your app store listing for near-frictionless installation. These ads can be shown within search results, social media feeds, websites, apps, and more.